We have already put in ready to go some trading ports/settlements and other titles as a path for players. Of course, there is the opportunity to build your own but you would be starting with nothing so everything would need to be EiG. Getting Allies and Alliances would be a good start for an influence to follow.
The three current Nobles houses are there, one to serve the needs of the Enclave ( Citadel ) and second to further their own interests and power ( a very basic outline ). This is not to say these are the only Nobles houses in the area but the ones we are starting with and the one that would have the most influence in the area, other than the Arch-Mage Valstiir.
More Lore on these House and Titles will be made available when the server is open for business
Hope that helps